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Blog: How Chicken of the Sea drove down its global footprint

Seafood companies may swim in different waters than other food producers from a sustainability perspective, but it doesn't mean they're immune to a sea change in their operations.Concerns about the future of tuna fishing came to a head in 2008, and drove the seafood industry to pull together and form a lobal coalition to address the issues.Chicken of the Sea teamed up with competitors Bumble Bee and Starkist, scientists from WWF and other institutions and representatives of the fishing community to form the International Seafood Sustainability Foundation (ISSF), with the goal of promoting sustainable tuna fishing and ecosystem health and eliminating illegal tuna catching.While it was undertaking its own efforts, such as ensuring dolphin-safe tuna fishing and prohibiting shark finning aboard its supplier vessels (a process where the fins are retained and the remaining carcass is discarded at sea) Chicken of the Sea realized it lacked a systematic approach to sustainability.So in 2011, it embarked on a year-long effort to document programs and collect data that would give it a better idea, formalized a new supplier code of conduct and shared sustainability challenges and opportunities with retailers, suppliers and consumers.Emissions from freight\We looked into supply chain operations