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All Blacks kick off elei fashion frenzy

They are world champions on the rugby field and now it seems the All Blacks are making their mark on another field - the fashion kind.Business has soared for a small clothing company in Samoa since the Kiwi players were seen donning their gear last month, before the historic test against Manu Samoa in Apia.Paying tribute to the locals, the All Blacks landed at Faleolo Airport wearing grey and white traditional elei (island print) shirts designed by the firm Eveni Carruthers.The company instantly started fielding inquiries from around the world - particularly Australia and New Zealand - from people wanting to own one of its colourful designs.The high demand from Kiwis has prompted the firm to send over a large shipment, which will be on sale at the Ponsonby Central markets, in Auckland, this week.Eveni does not have a branch in New Zealand so the gear will be distributed on its behalf by Auckland-based Shop Samoa.\It's been crazy