MC’s “Marketing Strategies” a hit at Biz Awards evening
When given the task of being the Master of Ceremonies for an event, or celebration, the person must come up with some good material to entertain the audience between speakers or performances.
Perhaps even more important is for the MC to be prepared with some excellent material when there is an unforeseen circumstance were things don’t go as planned.
For former lawmaker Tapumanaia Galu Satele Jr., being the MC is not new to him as he has MC’d many events including the ‘Le Leo’ singing competition that was aired live early this year on KVZK-TV.
But coming up with material - as the MC - to entertain a group of business people took some thought when Tapumanaia was the MC for last Friday’s Business Award banquet co-hosted by the Chamber of Commerce and the Business and Professional Women of Pago Pago.
And there was time to kill between the time the speeches were over and the dinner was served. So Tapumanaia told the audience that he had thought about the best message to share with the private sector that would also reach out to those wanting to start a business.
Tapumanaia, whose day job is deputy director of the Department of Youth and Women’s Affairs, shared with the audience that the department is putting together a program “were we can encourage [young] entrepreneurs and we can create the energy and also the goals for them so that they can look at... creating their own businesses and be able to make it work and be successful.
“So we’re looking at how we can do that,” he said adding that they were thinking about creating new marketing strategies to help young entrepreneurs understand how to make their businesses grow.
So the MC came up with a “six point marketing strategy” that is commonly used.
• Scenario one, the MC said, “You’re at a party and you see this gorgeous girl and offer her a drink, open the door for her, pick up her bag if she drops it. Or offer her a ride and say, ‘by the way I’m rich would you marry me’.”
To the audience, Tapumanaia said, “That’s what we call public relations”.
• Second scenario, “You see the gorgeous girl again - at a party - you go up to her and say ‘I’m very rich, marry me’. She gives you a nice hard slap on your face.”
To the audience, Tapumanaia said, “That’s what’s called ‘customer feed back’.” This broke the audience up.
• Third scenario, “You’re at a different party, you see another gorgeous girl, who walks up to you and says, ‘You are very rich, will you marry me’.”
To the audience, Tapumanaia said, “That is what we call, ‘brand recognition’.” Another round of laughter from the private sector.
• Fourth scenario, “Again, another gorgeous girl at a party - you go up to her and say ‘you are rich, marry me’, and she introduce you to her husband.” This prompted laughter from the audience, who also laughed more when Tapumanaia said, “My friends, that’s what’s called ‘demand and supply gap’.”
• Fifth scenario, “Again, as you look at another girl at a party, you go up to her and before you say anything, the other person comes along and tells her, ‘I’m rich, will you marry me and she goes with him’.”
To the laughing audience, Tapumanaia said, “That is called ‘competition weaving into your market shares’.”
• Sixth scenario, “You see a gorgeous girl at a party, you go up to her, and before you say, ‘I’m rich, marry me’, your wife arrives.” This brought loud laughter from the crowd.
According to Tapumanaia, “That’s what you call, ‘restrictions from entering new markets’.”
Tapumanaia asked the private sector to think about the marketing strategies he gave them and always look at marketing strategies to promote their businesses. And then it was time for the buffet dinner.
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