VAILIMA PURE INTERNATIONAL AWARD CELEBRATED BY GHC REID
“Here is a beer from Samoa, standing amongst the giant beers and punching way above its weight, just as we have done on the international stage. Tonight we come together, Samoa Breweries Limited and GHC Reid to celebrate this wonderful achievement— and it's truly one of our own that can now challenge beers on the world stage,” said Alfred Chan, CEO of Samoa Breweries Limited.
The celebration was held over the weekend in a celebration of its accomplishments at the compound of GHC Reid & Company, the exclusive distributors of Vailima and Vailima Pure.
Vailima Pure, Samoa Breweries Limited’s newest beer, won Bronze in the Australia International Beer Award’s most difficult category — Lager — where it competed against beers from all over the world. Chan, in his remarks, noted Vailima Pure is a low carbohydrate beer, “with a full flavor, brewed and packaged with tender love and care in Samoa by a very dedicated team of young Samoan professionals in just two months”.
“From concept to market in two months bears testimony to these young Samoan men and women… it just proves that we can create, we can invent, we can manufacture, package and bring to market a world class beer product.”
He told the crowd that at the Australian International Beer (AIB) Awards, Vailima Pure was entered into the light beer category, but unfortunately it couldn’t participate in that category because of its alcohol strength.
“To participate in the light beer category you need to be 4.5 or below (in terms of alcohol volume) and Vailima Pure was 4.9 so we had to stand amongst the big boys… amongst the known giants in the world of beer, from Europe, Belgium, Germany, the UK, Australia and New Zealand; and we stood amongst them in the lager category which is by far the most critiqued and the hardest category to be evaluated.
Chan noted AIB is possibly one of the hardest forums to be judged by, in the Southern Hemisphere.
“There were no gold medals just to show how hard it was… only two silver medals were awarded and Vailima Pure… earned the bronze medal.
“On a personal basis and I am most proud of the fact that Vailima was produced from concept to market for Samoa to enjoy — and on that note please enjoy — enjoy the product and most important, please enjoy it responsibly,” he said.
“We are extremely proud of the accomplishments that Samoa Breweries has developed with Vailima Pure,” said Olivia Reid-Gillet, President of GHC Reid Co. Ltd. She noted that for over 100 years GHC Reid has served American Samoa and she, along with co-owners — her sister and brothers — are tasked to serve the territory for another 100 years.
“Tonight is a very special night as we celebrate the Vailima Pure winning the international beer awards in the lager category, manufactured by partners Samoa Limited Breweries and Alfred Chan,” she stated, adding, at the AIB there were over 1,048 entries in this competition, and from 230 brewers from over 35 countries, winning the Bronze is a pretty outstanding achievement.
She noted Vailima Pure has been in the territory for three months in a 355ml bottle and they now have it in the 750 ml… “more affectionately known as “Le Povi” — now we have two available.” Reid-Gillet acknowledge her hardworking staff who were the dedicated and loyal group who spent countless hours making sure the details for the celebration were taken care of.
She also acknowledged Marketing Sales Manager Taotasi Archie Soliai (who was Master of Ceremony for the evening) who has been with GHC Reid for over 17 years. “He and his sales team are unmatched in the customer service they provide and they are always looking for new opportunities to provide more quality products for the customers.”
She also acknowledged other managers Leatunu’u Sagapolutele and Ralph Taufaasau. The crowd was entertained by the Malaeloa youth group and the GHC Reid Staff.
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