VAILIMA PURE BEATS OUT GLOBAL CONTENDERS FOR BRONZE MEDAL
Vailima Pure, Samoa Breweries Limited’s newest beer, won Bronze in the International Beer Award’s most difficult category —Lager — where it competed against beers from all over the world.
“Vailima Beer has done it again”, according to a press release from the beer’s brewery in Samoa. “A new brew from one of the world’s smallest breweries in the Pacific islands has beaten global contenders for the Bronze Medal in the Lager section of the recent Australian International Beer Awards.
“This is a great achievement for Samoa Breweries Limited as we continue to produce world class beer from a tiny island in the middle of the South Pacific Ocean,” said Tony Scanlan, Chairman of the Board for Paradise Beverages, the major shareholder for Samoa Breweries Ltd.
GHC Reid & Company, the exclusive distributor of Vailima in American Samoa introduced Vailima Pure earlier this year and it’s slowly gained recognition. As of last month, Vailima Pure acquired significant visibility with increased appreciation in the local market, the sole distributor noted, relishishing the success and popularity of Vailima Pure.
“We are extremely proud of the accomplishments that Samoa Breweries has developed with Vailima Pure,” said Olivia Reid-Gillet, President of GHC Reid.
She told Samoa News that Vailima Pure continues to gain popularity in the territory. “Vailima Pure is gaining great popularity in the local market due to its world class image and international recognition as a top quality brand. “GHC Reid is extremely delighted to be the local distributor of such premium brands as Vailima, and looks forward to it receiving more international awards in the future,” said Reid-Gillet.
Scanlan explained that Vailima Pure was originally intended to be in the Low Carb category, "but with an alcohol percentage of 4.9%, the beer was a bit too high for that category, which has a cap of 4% alcohol."
“We were given the opportunity to enter the Lager category, a very strong field. We were absolutely delighted to take the Bronze medal.”
Vailima Pure was originally launched in draft as a Limited Edition Brew in September 2012 for the Teuila Festival in Samoa. Two months later it was launched in a 355ml bottle.
Scanlan said Vailima Pure has gained respect in the market.
“It has quickly gained traction and respect not only within the local market and American Samoa, but also from other beer producers around the world. We now have interest from NZ, Australia, USA and Canada for Vailima Pure and are in preparation for export into these countries this year,” Scanlan said. “Vailima is truly the taste of Samoa.”
Samoa Breweries Limited, now owned by Australian beverages giant Coca-Cola Amatil (CCA) has achieved several awards since its establishment in 1978.
The most recent awards include: Normal Lager (Bronze- New Zealand Beer Awards in 2004) and Export Lager, commonly known as the Povi (Silver- New Zealand Beer Awards 2004).
Other past awards include Gold Medallion for Normal Lager in 1995 (the 34th Monde Selection in Italy), as well as Gold Medallions in 1982 and 1998.
Now in its 21st year, the Australian International Beer Awards is the pre-eminent showcase for premium beer and brewing excellence in the Asia Pacific region, and is co-ordinated annually by the Royal Agricultural Society of Victoria (RASV) and the University of Ballarat. A record number of entries were received in 2013 — more than 1,480 beers from more than 230 brewers in 35 countries, an increase of 10 per cent on the previous year.
The judging panel was headed by Brad Rodgers, a highly respected member of the Australian brewing community and current Chairman of the Craft Beer Industry Association (CBIA). A total of 42 judges participated from Australia, Norway, Belgium, United States, United Kingdom, Japan and New Zealand.
RASV CEO, Mr Mark O’Sullivan said, “The Australian International Beer Awards draws international recognition from the beer industry and showcases the commitment to excellence from brewers. Each year has seen standards continually improve and brewers continually exceed our expectations.”
THE NEW COMMENTS PROCESS
To make comments, you will need to register. You can register under your real name or use a 'screen' name. This way, people will be able to follow comments and make comments back and forth to each other. If you choose to use a 'screen name' no one will know your true identity. In either case, no email addresses will be available to anyone. It is an automated process. If you have questions, email: email@example.com
You currently are not logged in, please LOGIN to post comments.