Young Samoan men raised in the ways of their forefathers are born into a life of service to the church, family and community.
The pinnacle of that service comes when they take on a matai or chief title in the family.
Names are passed down through generations of men and sometimes women.
A person who inherits a matai title is called by that name as a mark of respect which is central to the tradition.
Respect is paid to those who hold status including people older than yourself, matai, ministers, politicians, doctors or teachers.